About Us


Jay Jays is part of the Just Group. Just Group owns and operates the Peter Alexander, Just Jeans, Portmans, Dotti, Jacqui E, Jay Jays and Smiggle retail brands.

We're all about having a good time and not taking life too seriously.

Inspired by youth culture, street wear, fashion trends, and a care free lifestyle, we're your ultimate denim destination, and have you covered for basics, print tees and tanks, shorts, jackets, exclusive licensed product, accessories, and the rest. We live in gear designed by us, for us.

What started as just one denim warehouse back in the early 90's, has transformed to 200+ stores across Australia and New Zealand, with new stuff dropping almost every day.

Keep Up With Is If You Can

Follow is for heaps of funny sh*t, and hit us up with any questions.

Get a feel for our favourite hang out spots, outfits, crew and more.

Keep up to date with our day to day in store life, behind the scenes and more.

Catch a different perspective of our favourite antics with the crew.